BrainTrust Investment Lab

The Crossings

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Roads do not touch. People do. No company has ever connected to another company directly — every crossing runs through human beings.

A director sitting on two boards at once, hearing both sets of secrets. A regulator who used to work in the industry he now oversees. A banker who worked both sides of a deal. The people are the real map, and the lines between companies are drawn from them.

Every crossing happens on a particular day, which lets us ask an honest question — who had shaken hands by March of that year? — and get an answer that does not cheat by using what we learned later.

A crossing has a life after the handshake

The supply contract still binding four years on. The board seat still occupied. The customer who is still a quarter of all revenue — and could walk. The road remembers, and a finished crossing is a very different thing from a live one.

Mutual Both sides come away better. The majority, and real.
Competition Two cars needing the same sunlight, only one getting it.
One road ends inside another The buyout. From a distance all three look identical.

And crossings are not only with companies. Regulators, lenders, unions, a state government, one customer big enough to end you, a fund that quietly bought nine percent last spring. Some of the most consequential meetings a company ever has are with something that has no shares of its own at all.

The Signsa sign is a change, not a factThe Compasswhy we use inflection mathThe Weathernever praise a driver for a tailwindThe Crossingsroads do not touch — people doLloyd Wolfewhere to lookDennis Kiserhow to look there